Market Research, analysis and marketing
Where innovation meets execution – your success is our mission.
We drive success at the intersection of technology, leadership development and marketing.
We take on the research, landscape analysis and marketing
Delivering market research, strategy, brand development, design, SEO, planning and execution of digital, social media and campaign services.
Project future trends to help guide the go-to-market strategy and make data-driven decisions.
The team has deep experience in human centered design, qualitative and quantitative research, focus group, double and single-blinded studies and visualization. We are the agency that delivers comprehensive market and competitive advantage. We also specialize in comprehensive market research analyses, competitor segmentation and future state opportunities to grow your business. The team offers creative solutions, content strategy, brand story, UX/UI design services and development.
Research Approach
We listen and tailor each engagement to your timeline and goals.
As a customer you can expect that we will start by clearly defining the business objective and account for market expansion, product launches and segmentation goals before aligning on a research plan.
We will agree on methodologies, data sources, timeline, budget and outcomes. Of course recognizing that change management is hard, we offer ongoing support for organizational transformation.
Ethical considerations are a priority and we adhere to ethical guidelines, ensuring privacy and consent of each participant and when handling sensitive data.
Market Assessment & Target Audience
Defining the market landscape allows us to understand trends, conduct competitive analysis and offer opportunities to differentiate long-term strategy that aligns with your company's target audience, demographics and pain points.
Data Collection & Customer Insights
Execute comprehensive research using agreed upon approach of surveys, focus groups, qualitative or quantitative means and analyzed for trends. Through research we uncover customer needs, behaviors and pain points to guide your strategy and next steps.
Data-Driven Strategic Guidance
Analyzing the research data offers actionable recommendations using clear, concise and easy to read reports that highlight trends and opportunities. We help you understand how to interpret the data and apply the research to drive business strategy to achieve goals.
Most important, though, is the flow of the thought process: understand the marketing business problem you are trying to solve and the questions you want to answer to solve this problem.
Mark Jeffery
Data-Driven Marketing
A marketing solution artfully crafted to match the needs and challenges of your industry and the company. We work to ensure the approach matches your goals, vision and budget.
Recognizing that there is no one size fits all solution, some customers may benefit from a comprehensive approach where others select specific engagements.
Starting with market research and analysis to define industry trends, audience and opportunity areas. Brand strategy creates a a compelling story with a focus on your mission, values and propositions.
The team has a deep knowledge of regulatory considerations and guidelines to ensure that all marketing materials and solutions comply with industry-specific regulations.
Digital Transformation
We can customize your digital presence equipped with responsive interface, SEO optimization and lead generation. Including engaging content, white papers and industry-specific media. Enabling multi-media content strategies (i.e. social media, email, print and content syndication).
Lead Conversion & Analytics
Prioritizing data-driven marketing we rely on gated content, landing pages and nurturing workflows to promote conversion rate optimization as defined by specific KPIs. Ensuring that data-driven insights offer dynamic performance data and opportunity to adjust the approach.
PR & Crisis Management
Partnering with SMEs and industry leaders to anticipate and address potential crises to effectively manage your company's reputation. We employ a thoughtful approach including press releases, media outreach, professional connections, thought leadership pieces, events and industry authority. Event planning and conferences including logistics and execution.
Dedicated White Glove & PM
When requested we offer a dedicated account management team offering tailored customer-specific support to ensure delivery of agreed-upon objectives. Recognizing that every company is unique, we offer a custom solution built to fit the needs of your company. Each engagement includes clear performance metrics, timeline and communication plan.